L21 - Business Objectives of the FirmReturn

The first objective of this paper is to identify the differences between microeconomic and macroeconomic concepts of competitiveness. The second objective is to explain why the concept of national competitiveness is controversial and why the obsession with competitiveness has adverse impacts on the allocation of resources and the choice of economic policies. The third goal is to describe and evaluate the methodology of the best known international rankings of competitiveness (World Competitiveness Yearbook and The Global Competitiveness Report). In the fourth section of this paper we use data published in this rankings to analyse changes in competitiveness of the Visegrad Group economies in 2007 - 2012.

Enviable strategic objective of Czech business sphere is to increase competitiveness. There is a long term task which major objective is to participate in this problematic. Its first part, empiric research and descriptive analysis of competitiveness of Czech organizations, are discussed in this article. First of all theoretical and methodical background is characterized, especially definition of terminology, systemic approach, conditions of relevant corporate environment and concepts of management of knowledge organization. Basic objective of assignment is to get relevant information from real environment of wide spectrum of our entrepreneur subjects and use them for analysis of system of management of Czech organization, especially from the point of view of systemic approach, level of interrelations and logic links - synergy. Competitiveness of Czech organizations is analyzed on the sample of 348 Czech organizations in time horizon 2002-2007. Final generalizations will be used as a background for work in next phases.